COVID-19 STATEMENT: While this virus is impacting everyone differently, this online programme is continuing as planned.
Please consider joining our global online classroom for an enriching and interactive experience to further your career.

STARTS ON

23 June 2020

DURATION

2 months, online
4-6 hours per week

Why enrol for the Imperial Digital Marketing: Customer Analytics and Engagement?

Imperial Digital Marketing: Customer Analytics and Engagement is an online programme brought to you by Executive Education at Imperial College Business School. This immersive and interactive programme combines deep consumer insights and strategic brand management with cutting edge analytical tools.

The programme will enable you to use new technologies to take advantage of ever-increasing data availability and optimise your digital marketing strategy.

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Who is this programme for?

It is applicable across industries, including: advertising, banking, consulting, financial services, FMCG, healthcare, IT and retail.

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Programme highlights

This programme will help you to make strategic digital marketing decisions using innovative marketing analytics tools. By analysing your marketing data, you’ll get to know your customers better and learn to:

AdWeek Survey

80%

of survey participants said they’d be more likely to purchase from a company that offered them a personalised experience.

SOURCE: FORBES
Pinterest

70%

of Pinterest users discover new products on the site.

SOURCE: PINTEREST
Instagram

60%

of Instagram users find new products while scrolling through their feeds.

SOURCE: INSTAGRAM
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Modules

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Case studies

The case studies and industry examples featured throughout the programme provide a wide-ranging look at how companies, organisations, and governments are applying analytics techniques to solve business problems.

Faculty

Prof Andreas Eisingerich
Prof Andreas Eisingerich
Professor of Marketing and Head of the Department of Analytics,
Marketing & Operations
Imperial College Business School

Andreas Eisingerich is Professor of Marketing at Imperial College Business School and Head of the Department of Analytics, Marketing & Operations. He holds a BSc degree from the London School of Economics, and a PhD from the University of Cambridge, Judge Business School, where he also earned his Master’s Degree...
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Dr Gokhan Yildirim
Dr Gokhan Yildirim
Associate Professor of Marketing,
Imperial College Business School

Gokhan Yildirim is Associate Professor of Marketing at Imperial College Business School. He received his PhD in Business Administration & Quantitative Methods with a major in Marketing from Carlos III University in Madrid. He holds a BA degree in Business Administration from Marmara University in Turkey. Dr Yildirim’s research focus is measuring and improving marketing returns on investment...
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Certificate

Digital Marketing programme Certificate

Certificate

Upon completion of the programme, participants will be awarded a verified Digital Certificate by Imperial College Business School Executive Education.

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Early applications encouraged.

Flexible payment options available. Click here to know more.