COVID-19 STATEMENT: While this virus is impacting everyone differently, this online programme is continuing as planned.
Please consider joining our global online classroom for an enriching and interactive experience to further your career.


03 September 2020


2 months, online
4-6 hours per week

Why enrol for the Imperial Digital Marketing: Customer Analytics and Engagement?

Imperial Digital Marketing: Customer Analytics and Engagement is an online programme brought to you by Executive Education at Imperial College Business School. This immersive and interactive programme combines deep consumer insights and strategic brand management with cutting edge analytical tools.

The programme will enable you to use new technologies to take advantage of ever-increasing data availability and optimise your digital marketing strategy.


Who is this programme for?

It is applicable across industries, including: advertising, banking, consulting, financial services, FMCG, healthcare, IT and retail.


Programme highlights

This programme will help you to make strategic digital marketing decisions using innovative marketing analytics tools. By analysing your marketing data, you’ll get to know your customers better and learn to:

  • Build stronger customer-brand relationships through cognitive and affective routes
  • Enhance the reception of your digital marketing efforts
  • Turn customer engagement into sales
  • Incorporate marketing analytics tools into your digital marketing strategy
  • Develop an effective digital marketing campaign by identifying how marketing mix decisions affect your customers’ attitudes and behaviour
  • Engage your customers effectively through digital marketing
  • Identify the most effective digital channels to reach your customers
  • Allocate your resources across channels in the most efficient way
  • Predict customer behaviour and sentiments using online data



Case studies

The case studies and industry examples featured throughout the programme provide a wide-ranging look at how companies, organisations, and governments are applying analytics techniques to solve business problems.


Prof Andreas Eisingerich
Prof Andreas Eisingerich
Professor of Marketing and Head of the Department of Analytics,
Marketing & Operations
Imperial College Business School

Andreas Eisingerich is Professor of Marketing at Imperial College Business School and Head of the Department of Analytics, Marketing & Operations. He holds a BSc degree from the London School of Economics, and a PhD from the University of Cambridge, Judge Business School, where he also earned his Master’s Degree...
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Dr Gokhan Yildirim
Dr Gokhan Yildirim
Associate Professor of Marketing,
Imperial College Business School

Gokhan Yildirim is Associate Professor of Marketing at Imperial College Business School. He received his PhD in Business Administration & Quantitative Methods with a major in Marketing from Carlos III University in Madrid. He holds a BA degree in Business Administration from Marmara University in Turkey. Dr Yildirim’s research focus is measuring and improving marketing returns on investment...
More info


Digital Marketing programme Certificate


Upon completion of the programme, participants will be awarded a verified Digital Certificate by Imperial College Business School Executive Education.

Apply Now
apply now

Early applications encouraged.

Flexible payment options available. Click here to know more.