COVID-19 STATEMENT: While this virus is impacting everyone differently, this online programme is continuing as planned.
Please consider joining our global online classroom for an enriching and interactive experience to further your career.
8 June 2020
8 hours per week
4 live virtual sessions per week
The Imperial Digital Transformation Strategy programme is one of the offerings in the Imperial Virtual Programme portfolio, characterised by live interactive sessions with faculty. This four-week live virtual programme is designed to help you plan and build a digital transformation strategy that can be taken away and implemented.
Through this immersive and interactive programme you will:
91% of businesses are already in the process of transformation.
SOURCE: GARTNER, 2020
Of the organisations in the process of transformation, 81% say they have faced obstacles including failed, delayed, or scaled-back projects.
SOURCE: COUCHBASE, 2019
At Imperial College London, our world-leading experts have combined scientific rigour with practical experience and the latest research to develop immersive virtual programmes – delivered in real time – in several areas of commerce, leadership and innovation so you can define the very future of business. Let us meet you where you are – and take you where you want to be.
This programme is designed to equip mid to senior-level executives with insights and practical skills to develop digital transformation strategies. The diverse programme cohort will include participants from a range of countries, job functions and industries.
“The COVID-19 outbreak has fully embodied the value of IT and digital transformation. Corporate CXOs should take full advantage of this opportunity to turn the crisis into business opportunity, accelerate the promotion and implementation of new digital transformation strategies, and support enterprises to look for breakthroughs and innovative spots in the business to achieve a healthy and sustainable corporate development after the epidemic is over.”
– Lianfeng Wu, VP and chief research analyst, IDC China (from a report featuring written interviews IDC conducted with more than 30 industry CXOs in China, April 2020)
This four-week virtual programme features 90-minute live faculty lectures with a Q&A at the end of each session. The sessions include engaging "try-it" and crowdsourcing features that help create an interactive, personalised and supportive learning experience.
This part of the programme walks you through the range of factors that have led us to the fast-changing environment we find ourselves in. It explores the technology behind the change and in turn explains what this means for our organisations. As well as helping us understand the present, this section also prepares us for a future in which the pace of change will increase, and in which organisations will not survive unless they are prepared for constant change.
In this part of the programme we then start to build the steps we must go through to achieve our journey to implementing an effective digital transformation. As well as talking through some of the practical steps that we need to take along the way, the section takes a look at a number of examples from organisation that have already gone through the journey and successfully implemented their digital transformation.
This part of the programme gives you a structured framework of all of the things you’ll need to consider to build an organisation that is operating in a constantly changing environment. The section works as both the core building blocks of your strategy, but also as a reference and guide that you re-visit as you take on the particular challenges involved. Throughout this section over three days you will build your digital transformation strategy plan and constantly test it against industry best practice and learn from the success and failure of other organisations.
The Foundations section will help you understand and explore the core things that need to be in place for a successful digital transformation and build the central parts of your digital transformation strategy. This section will help you clarify the key objective and vision you will need for your digital transformation and how gaining and keeping leadership buy-in throughout the process is key to success. You’ll learn the techniques and methods to create an agile organisation, including agile working methodologies and organisational structure and design. You’ll go on to look at environmental analysis tools and frameworks to understand the environment we are operating in, and build an understanding of the central role of skills and talent throughout the organisation.
This highly immersive and hands-on session will teach the fundamental building blocks of design thinking that can be used within digital transformation. You’ll explore a series of tools and techniques that can be applied in a range of situations that can help drive innovative solutions to transformation problems.
The Performance section of the programme will deep dive into measuring the success of our digital transformation strategy, help us build measurement frameworks for iterative improving and look at how measuring ROI is key to digital transformation success. You’ll learn how to tie digital measurement techniques to your organisations financial success, and in turn how this can help build a culture of innovation and internal entrepreneurship.
The part of the digital transformation framework focusses on the role of on-going iteration and improvement. Rather than seeing transformation as an end goal, this session builds on the importance of constant iteration, innovation and the idea of building an ongoing change culture across the organisation.
In this part of the programme we look at what happens once you’ve been through the process. We explore the techniques and approaches that will prevent you from lapsing back into previous approaches and how you can filter the ongoing change to work out what’s important and what’s not. Most importantly section chapter will explore how other organisations have dealt with the most common pitfalls and problems, so we can avoid the same challenges.
In the final section of the programme you will pitch your Digital Transformation strategy at our panel of industry experts and leading academics for practical feedback and insights.
Complete your strategy with the feedback gained and reflect on your learning over the five days. Leave with a completed Digital Transformation Strategy plan and guidance documents on how to implement it.
Note: Each session commences at 9:00 AM BST.
Daniel Rowles, Programme Director
Daniel Rowles is a Lecturer at Imperial College Business School, CEO of TargetInternet.com and Programme Director of the Imperial Digital Transformation Strategy Programme…
Ileana Stigliani, Imperial College Business School
Ileana Stigliani is Associate Professor of Design and Innovation at Imperial College Business School. She received her PhD in Management from Bocconi University, Milan...
Mark Abrami, Principal Consultant, Hootsuite
Mark Abrami is a well-respected social media expert at Hootsuite with comprehensive experience within the e-commerce and brand marketing arenas....
Thomas Brown, Founder, ThinkStuff
Thomas Brown is a consultant, executive advisor and prolific writer who’s passionate about marketing, brand, digital and content. In early 2016 he founded ThinkStuff, an ideas,...
Jeremy Waite, Chief Customer Officer, IBM iX
Jeremy Waite works at IBM iX where he celebrates the work of their customers in media, entertainment, energy and utilities. Jeremy works with global design teams,....
Alistair Welham, Head of Marketing and Communications, Aegon
Alistair Welham leads marketing communications for Aegon in its ambition to help customers build a lifetime of financial security. His career began in financial services with Bristol & West Building...
Upon completion of the programme, participants will be awarded a verified Digital Certificate by Imperial College Business School Executive Education.DOWNLOAD BROCHURE
Note: As a live executive education programme, participant attendance and contribution is key to the learning experience and value of the programme. As such, participants are required to attend (or watch recordings of) 80% of the live sessions to receive their Certificate of Participation.