17 June 2021
5-7 hours per week
Note: Live teaching sessions begin after the orientation week. Please see the schedule below for dates and times.
Orientation week: You will have access to the learning platform from the programme start date. There will be no live learning sessions during the first full week, though you will have the opportunity to familiarise yourself with the learning platform and prepare for the programme ahead.
The Imperial Digital Transformation Strategy programme is one of the offerings in the Imperial Virtual Programme portfolio, characterised by live interactive sessions with faculty. This four-week live virtual programme is designed to help you plan and build a digital transformation strategy that can be taken away and implemented.
Through this immersive and interactive programme you will:
91% of businesses are already in the process of transformation.
SOURCE: GARTNER, 2020
Of the organisations in the process of transformation, 81% say they have faced obstacles including failed, delayed, or scaled-back projects.
SOURCE: COUCHBASE, 2019
At Imperial College London, our world-leading experts have combined scientific rigour with practical experience and the latest research to develop immersive virtual programmes – delivered in real time – in several areas of commerce, leadership and innovation so you can define the very future of business. Let us meet you where you are – and take you where you want to be.
This programme is designed to equip mid to senior-level executives with insights and practical skills to develop digital transformation strategies. The diverse programme cohort will include participants from a range of countries, job functions and industries.
“The COVID-19 outbreak has fully embodied the value of IT and digital transformation. Corporate CXOs should take full advantage of this opportunity to turn the crisis into business opportunity, accelerate the promotion and implementation of new digital transformation strategies, and support enterprises to look for breakthroughs and innovative spots in the business to achieve a healthy and sustainable corporate development after the epidemic is over.”
– Lianfeng Wu, VP and chief research analyst, IDC China (from a report featuring written interviews IDC conducted with more than 30 industry CXOs in China, April 2020)
This four-week virtual programme features 90-minute live faculty lectures with a Q&A at the end of each session. The sessions include engaging "try-it" and crowdsourcing features that help create an interactive, personalised and supportive learning experience.
Explore the technology that is driving digital transformation and what it means for our organisations. Also, learn how to be prepared for a world where the pace of change increases dramatically.
Learn the steps required to implement an effective digital transformation strategy. Perform an audit of strengths and weaknesses, start building a plan and the team needed to succeed.
Learn a structured framework for all the considerations needed to build an organisation for an agile existence. The framework serves as a guide as you build and iterate on your transformation strategy over time. Benefit from learning about the successes and failures of other organisations.
Clarify the key objectives and vision required to attain digital transformation and how to secure leadership buy-in throughout the process. Understand the environment you are operating in and the central role of skills and talent in the organisation.
Explore the role of data science in driving change, and the importance of data visualization. Communicate in a way that moves stakeholders to support your initiatives.
Over a series of four sessions, understand a variety of tools and techniques, learn how to apply design thinking concepts to your digital transformation strategy and practice them. Understand how these concepts can provide innovative solutions to common challenges, and gain feedback from experts.
Learn about the technologies, techniques and processes that can make or break your digital transformation – and the risks and opportunities that each of them offers.
Take a deep dive into measuring the success of our digital transformation strategy, build measurement frameworks for iterative improvements and measure ROI to determine success.
Embrace the notion of constant iteration and innovation in order to build a change-tolerant culture across the organisation.
Develop an understanding of what is required to keep moving ahead and not relapsing into old habits. Strategies are shared to help focus on what is important and what’s not, such as keeping measurement at the core and sharing the load.
Working in groups and with an industry expert, you will build out your digital transformation strategy and perform a series of ‘stress tests’ to see how it performs. Also, prepare for the final pitch of your strategy in what’s called the Dragons Den.
Pitch your digital transformation strategy to our panel of industry experts and leading academics for practical feedback and insights.
Reflect on your learning and apply the feedback to your strategy, leaving you with a vetted plan and guidance on how to implement it.
Note: Sessions are held at 9am and 2pm UK time two days per week. For the full session schedule, please download the brochure.
Daniel Rowles, Programme Director
Daniel Rowles is a Lecturer at Imperial College Business School, CEO of TargetInternet.com and Programme Director of the Imperial Digital Transformation Strategy Programme...More info
Ileana Stigliani, Imperial College Business School
Ileana Stigliani is Associate Professor of Design and Innovation at Imperial College Business School. She received her PhD in Management from Bocconi University, Milan...More info
Mark Abrami, Principal Consultant, Hootsuite
Mark Abrami is a well-respected social media expert at Hootsuite with comprehensive experience within the e-commerce and brand marketing arenas...More info
Thomas Brown, Founder, ThinkStuff
Thomas Brown is a consultant, executive advisor and prolific writer who’s passionate about marketing, brand, digital and content. In early 2016 he founded ThinkStuff, an ideas,...More info
Jeremy Waite, Chief Customer Officer, IBM iX
Jeremy Waite works at IBM iX where he celebrates the work of their customers in media, entertainment, energy and utilities. Jeremy works with global design teams,...More info
Alistair Welham, Head of Marketing and Communications, Aegon
Alistair Welham leads marketing communications for Aegon in its ambition to help customers build a lifetime of financial security. His career began in financial services with Bristol & West Building... More info
Upon completion of the programme, participants will be awarded a verified Digital Certificate by Imperial College Business School Executive Education.
Please note that this programme contributes to earning Associate Alumni status. Visit the Associate Alumni page to find out more.
Note: As a live executive education programme, participant attendance and contribution is key to the learning experience and value of the programme. As such, participants are required to attend (or watch recordings of) 80% of the live sessions to receive their Certificate.DOWNLOAD BROCHURE